~Travis Rocha, Lifestyle Editor~
For most college students, there probably hasn’t been one week in their collegiate career that’s gone by in which they didn’t hear at least one Travis Scott song at some point. Indisputably one of the most popular artists in rap today, Travis Scott’s warbled, psychedelic, autotuned crooning has been the soundtrack to many a late night (not unlike his song featuring Kid Cudi—through the late night). He has become an icon in music and seems omnipresent on the billboard with his various hit songs and features. Rarely is there an artist whose style is so unique and original that they wind up as influential and significant as Travis Scott. So, when he and McDonald’s released their collaboration meal one month ago on Sept. 8th, the world welcomed it with open arms.
“I’m pretty sure I found out about it from social media, probably twitter. Me and all my friends knew we wanted it as soon as we found out about it” said Brooks Beall, a junior at Christopher Newport.
Beall was one of many avid Travis Scott fans that were ready to line up at the door for the coveted Travis Scott burger. After all, when the burger was announced on Sept. 3rd, social media was immediately engulfed with related memes which were putting a smile on everyone’s face. For only $6, (which is coincidentally also the number of Grammy nominations Travis Scott has and also 6 more than I’ll ever have) you could get the Travis Scott burger with a side of fries and a Sprite, just like Travis orders. It was clear that driving to McDonald’s to try the meal was going to be an event. College students everywhere gathered their friends and hopped in a car to the nearest McD’s and Christopher Newport was no exception.
“I was driving on the road and I saw one of the McD signs said ‘Cactus Jack’ and I was like ‘what in the world?’ I was like this shouldn’t make any sense. And it didn’t. But I knew I was going to support whatever it was,” said Kevin Coutry, a senior at Christopher Newport.
Coutry and his housemates all took a trip to McDonald’s so he could try the burger.
“I was laughing so hard in the drive-thru. I couldn’t believe that I was just about to pull up and be like ‘yeah, Cactus Jack sent me.’ When we ordered, the employees definitely seemed fed up. I don’t think they thought it was as funny as I did,” said Coutry.
Most people who tried the burger were just like Coutry and Beall, absolutely giddy at just the thought of the burger. With such high expectations, it would’ve been understandable if they were let down by the meal as there wasn’t anything particularly special about it—just a quarter pounder with cheese, bacon, and lettuce added.
“It was just so good. A burger almost as good as the Rodeo album itself. And yeah, it was basically just a normal quarter pounder. But it was good, better than getting a McDouble or something like that. It definitely lived up to my expectations. I didn’t feel like I wasted my money,” said Coutry.
Beall agreed, saying of him and his friends “We all really liked it. I didn’t think it was that much different than a regular burger, but it had bacon in it and the barbecue sauce was good. It lived up to the hype for sure. I wasn’t just like ‘oh, this is a regular burger’ I could tell the difference. I’ve gotten it again.”
As if the burger itself wasn’t enough to excite people, Travis Scott also released a limited merch line in daily drops for one week. Fans clamored to pay $45 for t-shirts of the McDonald’s and Cactus Jack logo along with other Travis Scott oddities like cups, keychains, rugs, and everything else in between. All of which has subsequently skyrocketed in value through resellers. For a brief moment, it was a cultural phenomenon. After all, the last celebrity to have their own burger at McD’s was Michael Jordan’s McJordan almost thirty years ago. Though, a month after its release the Travis Scott burger is just another item on the McDonald’s menu, except there’s still something special about even if the hype has died down.
“I don’t really care for McDonald’s as much as other stuff. You can get more food at Wendy’s for cheaper. I think what makes the Travis Scott collab so insane is the fact that it’s just so ridiculous. It’s just middle school meme jokes and I feel like that’s what it is. The novelty of getting it makes you feel like a little kid ordering something as a joke,” said Coutry.
Unfortunately, nothing lasts forever and the Travis Scott burger closed out its tenure on Sept. 4th, but it lives on in the annals of pop culture history and will probably end up being a jeopardy question in 5 years. At the end of the day, it was never really about the burger anyway; it was about the experience.
“They should do a Kanye burger next,” said Coutry.