Super Bowl ad took a unique, heartfelt turn
The 2020 Super Bowl commercials took on a mood of sentimentality this year with a heartwarming, tear-jerking look into one of the few good things technology can bring.
From commercials like Hyundai Sonata’s “Smaht Pahk” to the old west Doritos commercial, I was quite entertained throughout the breaks between plays.
Most of them made me laugh, and some of them I cringed at how utterly ridiculous they were. Only one of them almost made me cry.
Google’s Super Bowl commercial entitled “Loretta” was a heart-wrenching depiction of technology and how it can help people in their daily lives.
Technology can give us a connection with the ones we love from far away, as well as being able to look back on memories once they’re gone. The commercial portrayed an elderly man asking his Google Assistant for help remembering parts of his life.
He spoke sweet words about his wife and it showed the impact that technology can have on our relationships.
The more I learned about the making of this commercial the more I appreciated the realness of it. Throughout the minute and a half, you can hear an older man asking Google to show him photos of his late wife named Loretta.
You can see loving photos of the couple on the screen as he asks his assistant to remember things for him. Things like “she always snorted when she laughed” and “[Loretta] hated my mustache.”
His Google Assistant even played their favorite movie when asked, “Casablanca.”
One of the best things about this commercial was the real, storytelling aspect of their marketing.
Not only was it raw and emotional, but it was a true story based on a real couple. The man and woman portrayed in the commercial are the grandparents of a Google employee.
You can’t get any more real than that in terms of advertising. I might be a little biased because I have a Google Home, but even if I didn’t, I would certainly want to own one now.
Not only does it show how technology can be used for good, the ad makes it clear that Google products are easy for older people, who might not understand the intricacies of modern technology, to us as well.
With just a simple voice command, Google remembered everything the man said.
Every time he asks Google to remember something, she responds with “Okay, I’ll remember that.”
And that is exactly what she does. The commercial comes to a close with his Google Assistant showing him all the things he has asked it to remember over the years.
His last few words are a real tear-jerker: after we see all the things she remembered for him, he gives her a final command: “Remember, I’m the luckiest man in the world.”
If I wasn’t surrounded by people at a Super Bowl party, I probably would have burst into tears, although many other people in the room almost did too.
According to one article by CNN, a marketing expert said this ad “won the Super Bowl’ and I could not agree more. While many sentimental ads can seem predatory, this one struck just the right balance to seem sincere while doing its job as an advertisement.
It is real, raw, heartfelt and emotional. Marketing doesn’t get any better than that.
~Kaitlin Sanata, Staff Writer~